Even more and more nut butters are beginning to line the shelves, SunButter stands out. They wanted to revamp their foodservice website to see if they could match the success they’ve had with consumers in the commercial half of their business.
SunButter needed a foodservice site that quickly showed buyers what products were available, how they can be used in recipes, and what makes their product the right choice over similar nut butter alternatives.
Inspired by the hand-drawn elements of SunButter’s new branding, we designed custom icons interspersed throughout the site to identify key benefits of their product while adding visual interest.
Who says B2B marketing needs to be boring? I'm so happy with where the SunButter Foodservice site landed. It's as delightful as it is functional, and we couldn't have asked for better partners in our clients! ”