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BrightFarms’ super-antioxidant lettuce offers a new way to enhance immunity through everyday eating. Aid&Abet was tasked with naming this new brand and developing graphics to promote its benefits in-store and on social media.
Guided by customer research, Aid&Abet helped the BrightFarms team determine a final name, messaging, and launch graphics for this new brand of lettuce.
To narrow the field of possibilities, we began by selecting the types of names that felt right for a BrightFarms sub-brand. From there, we identified key attributes of a successful brand name and developed an actionable set of criteria for judging our ideas and iterations.
In developing the new NutriGreens name, we aimed to capture the positivity and joy of the BrightFarms brand while communicating the exciting health benefits of this innovative antioxidant-rich lettuce. Direct feedback from consumers shaped the final contenders and helped our team make the final name selection. From there, we developed beautifully bold posters, shelf danglers, social graphics, and more to support a successful NutriGreens product launch.