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Genji Sushi.

Rolling Forward, Sustainably.

The Ask.

Genji Sushi began as a small restaurant on Sansom Street in Philadelphia. Then, they accepted an opportunity to work with Whole Foods in the central PA market, and now operate over 200 sushi bar locations in the US and the UK. They needed a branding agency to grow with them during their continuous expansion (and that would be Aid&Abet).

The Answer.

We went to work, performing in-depth research and sushi bar site visits to live the Genji Sushi brand experience. After experimentation and iteration, we designed an enhanced brand with a refined color palette, unique illustrations, textural watercolor accents. We combined these elements with whimsical typography to create a memorable new packaging design that will grow over time.

The Goods.

  • Brand Strategy
  • Illustration
  • Print Design
  • Package Design
  • Web Design
  • Website Development
Genji Sushi Custom Watercolor Illustrations

Fresh, sustainable web design.

We created a dynamic and versatile web design for Genji that embraces their dedication to sustainability with custom illustrations, eye-catching watercolor animations, and a bold brand aesthetic.

T-Shirt design as part of Genji brand identity

A complete brand experience.

After refining the brand’s look & feel, we set our sights on retail store displays, to enhance the in-store customer experience, by applying the new brand design to sushi labels, concept store signage, and employee uniforms.

Genji Sushi In Store Display Signage Design
Genji Sushi In-Store Wall Menu DesignGenji Raw Sushi Packaging Design Food PhotographyGenji Sushi In-Store Retail Poster Design
Genji Sushi Store Locator Web Design
Genji Organic Tea Label and Packaging Design Genji Sushi Brand Typograophy for employee Name tag and Apron

The Result.

It was a joy working with the Genji team to establish a brand design that spoke not only to their core values of sustainability and freshness but evoked the creativity and experimental nature of the sushi itself.”
Kimber Dulin
Genji Sushi Responsive Web Design on Mobile Devices