Raising the Cream of the Crop
Where Beauty Finds Beets
Ready. Set. Grow.
Top to bottom, soil to surface, Love Beets needed a new brand identity and web design to win their next crowd of loyal fans. Their passion for beets is contagious. They wanted the world to “Love Beets” just as much as they did, and their brand strategy is how they would do it.
We designed and developed an award-winning brand and website combo that led with unique illustrations and interactive elements, leaving people no choice but to fall in love with Love Beets. Long-scrolling storytelling pages, sortable recipes, and a store locator round out the user experience. Life is better with beets.
On each individual product page, we kept the user interface design fun and “upbeet” with bold colors and on-brand custom typography. Using a customized backend, website administrators can also make quick and easy updates to the web design, including fresh content and product offerings.
Love Beets’ brand lives offline as much as online. The bold design decisions we made for their brand make the transition to unique product packaging as natural as the products themselves.