Raising the Cream of the Crop
Where Beauty Finds Beets
Ready. Set. Grow.
BrightFarms is in the business of growing—in fresh greens and business returns. With a fresh, new brand identity and a healthy list of goals for this project, they had an ambitious vision for a new web design. So, they came to us for some ambitious ideas to help cultivate a new site.
We deconstructed the whimsy of BrightFarms’ packaging design and reimagined it for their website. It creates a cohesive brand identity customers can now expect both on- and offline.
BrightFarms has a beautiful brand. Our task was to translate their visual identity and brand messaging into a stellar web design, marrying smart UX with a pleasing user interface.
Throughout the finished product, we illustrated SVG animations, micro-interactions, and other thoughtful touches to guide users on their journey. Functional? Yes. Undeniably delightful? Also yes.