On the surface, SubConnection’s visual brand needed updating with more modern standards. But the ask beneath the formal request was rooted in a real business challenge: How do we create a brand that engages with new and old customers who want fresh food fast?
Just like the food SubConnection serves, their new brand identity reflects freshness and trust. We delivered a brand book to set the standard and serve as a guideline for that identity to stay consistent from visuals to voice & tone. Now, when customers think of SubConnection, they’re thinking let’s grab some goodness.
Voice & Tone Guidelines
A fresh but familiar take on restaurant brand design.
Drawing on elements of the classic “sandwich shop” experience, we created a brand new visual identity for SubConnection that feels simultaneously familiar and modern. Their quality ingredients and customizable options make this restaurant the best choice for hungry guests with particular tastes, and now their new brand identity tells the same story.
Aid&Abet was a fantastic partner to work with!
Thanks to you and your team for helping us revitalize the look and feel of our brand. The creative team did a great job taking our thoughts and making them a reality.