Raising the Cream of the Crop
Where Beauty Finds Beets
Ready. Set. Grow.
No one loves healthy seltzer drinks as much as we do. So, we asked ourselves, “What if we took this love one step further? What if we made it real?” The next step was to imagine a brand design that stood out amongst other seltzers in a competitive market, and clearly expressed its numerous healthy, biological benefits in a way that felt as fun and exciting.
Mend Seltzer was born. Our experiments yielded herbal-infused seltzer flavors not normally found in the food and beverage market that treat common ailments like headaches and stress, as well as promote the general health of our bodies. Getting up close and personal with our gut chemistry has never been so criminally cool.
This exciting new brand needed a unique name to capture and communicate an authentic brand promise. The new name needed to communicate healing properties and a bold sense of energy and playfulness. While names like ‘AID,’ ‘Elixir,’ and ‘Releaf’ were tossed around, ‘Mend’ made it to the top. Its lighthearted feel and apothecarial connotations made for a convincing and memorable name.
We created a logo design that not only captured the essence of the brand as a whole, but also could be adapted across print, packaging design, web design, and other digital marketing tactics.