Ready. Set. Grow.
Raising the Cream of the Crop
Where Beauty Finds Beets
Premium Sushi for All.
Rolling Forward, Sustainably
BrightFarms is in the business of growing—in fresh greens and business returns. With a fresh, new brand identity and a healthy list of goals for this project, they had an ambitious vision for a new web design. So, they came to us for some ambitious ideas to help cultivate a new site.
We deconstructed the whimsy of BrightFarms’ packaging design and reimagined it for their website. It creates a cohesive brand identity customers can now expect both on- and offline.
BrightFarms has a beautiful brand. Our task was to translate their visual identity and brand messaging into a stellar web design, marrying smart UX with a pleasing user interface.
Throughout the finished product, we illustrated SVG animations, micro-interactions, and other thoughtful touches to guide users on their journey. Functional? Yes. Undeniably delightful? Also, yes.
The BrightFarms brand has remained one of the fastest-growing in their space since launching the website. They’ve seen enormous success in three key areas:
BrightFarms has seen incredible opportunities emerge for them to continue expanding their mission and product offerings. In 2020, they received $200 million in series E funding, and in 2021, they became part of the billion dollar cleantech portfolio of Cox Enterprises.
In 2020, BrightFarms opened its largest indoor growing facility to-date, a state-of-the-art greenhouse in Pennsylvania. In the same year, they reached their 2,000th store, with sales growing by 40 percent.
BrightFarms isn’t stopping at growing their business – the brand is continuing to emerge as a leader in their industry, with the opening of a R&D center at their Ohio facility, and founder Paul Lightfoot’s appointment to the USDA’s Fruit and Vegetable Advisory Board.