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BrightFarms.

Ready. Set. Grow.

The Ask.

BrightFarms is in the business of growing—in fresh greens and business returns. With a fresh, new brand identity and a healthy list of goals for this project, they had an ambitious vision for a new web design. So, they came to us for some ambitious ideas to help cultivate a new site.

The Answer.

We deconstructed the whimsy of BrightFarms’ packaging design and reimagined it for their website. It creates a cohesive brand identity customers can now expect both on- and offline.

The Goods.

  • UX Strategy
  • Web Design
  • Custom Illustration
  • Website Development

A brighter web design

BrightFarms has a beautiful brand. Our task was to translate their visual identity and brand messaging into a stellar web design, marrying smart UX with a pleasing user interface.

Bringing greens to life with technology

Throughout the finished product, we illustrated SVG animations, micro-interactions, and other thoughtful touches to guide users on their journey. Functional? Yes. Undeniably delightful? Also, yes.

The Result.

[You] did a fantastic job taking our vision and turning it into a reality. They immediately grasped the ‘soul’ of our brand and turned it into both a beautiful and engaging platform. It is an asset that I now feel proud to share!”
Marissa Arguelles
SR. BRAND MANAGER, BRIGHT FARMS

Continuing to Grow

The BrightFarms brand has remained one of the fastest-growing in their space since launching the website. They’ve seen enormous success in three key areas:

Securing New Resources

BrightFarms has seen incredible opportunities emerge for them to continue expanding their mission and product offerings. In 2020, they received $200 million in series E funding, and in 2021, they became part of the billion dollar cleantech portfolio of Cox Enterprises.

Expanding Their Market

In 2020, BrightFarms opened its largest indoor growing facility to-date, a state-of-the-art greenhouse in Pennsylvania. In the same year, they reached their 2,000th store, with sales growing by 40 percent.

Furthering Their Leadership

BrightFarms isn’t stopping at growing their business – the brand is continuing to emerge as a leader in their industry, with the opening of a R&D center at their Ohio facility, and founder Paul Lightfoot’s appointment to the USDA’s Fruit and Vegetable Advisory Board.

Food Photography of Rolling Genji Sushi for Web Design

Next Up

Genji Sushi