Website Design for Siggi's Icelandic Yogurt

The Ask.

Siggi’s makes simple products with nothing artificial. They needed a partner who could express the ethos that drives them in a website that captured attention.

The Answer.

We created a new look that made simple feel exciting. We captured the spirit of their founder’s story, the quality they put into their product, and the belief that things don’t have to be complicated to be good.

The Goods.

Research & Discovery
Competitive Analysis
Web Strategy
Website Design & Development

Two people sitting on a couch, smiling at one another, eating Siggis yogurt

Designing for the Right Audience

Siggi’s has built a strong following with shoppers who prioritize purchasing high-quality, craft products they feel good about. These are consumers who prioritize a wellness-conscious lifestyle, without obsessing about it. We crafted a content strategy that supported the strong brand opportunity that Siggi’s has with this audience, creating content that centered simple steps for wellbeing, and a design that reflected a calm simplicity that the brand has become known for.

Siggi's content block short text with circle-framed images embeded within the sentence

Injecting Flavor

While the priority was leaving space for the design (and the user) to breathe a little, we made sure to find moments where there was an opportunity to be expressive. Pops of imagery alongside strong brand statements and expressive curved typography allow the personality of the brand to come through without introducing clutter.

Collaged layout design of two images. Left image of phone mockup of product page overlaying peach illustration, with squiggle line text bleeding into right image of healthy lifestyle food photograph

Mockup of a laptop on a concrete stand showing a recipe page

All Part of a Balanced Website

The site’s design system needed the flexibility to support multiple streams of content. The product was always going to be front and center — but we wanted the content around it to feel just as considered. From recipes, to short form video, and even more engaging About Us content, we took the same thoughtful approach to the design as Siggi’s does to each product.

Multiple tablet mockups of a compilation of various Siggis pages

Collaged layout design of two images. Left image of a Siggis yogurt cup and a guava illustration on both the cup and left hand corner. Right image of black cherry Siggis yogurt cup photography setup

Mockup up of Siggis Product pages on both mobile and desktop

The Result.

From the start, Siggi’s had a clear vision for how their brand should live online. We really enjoyed working with their team to design a website that feels authentic, supports content growth, and reflects their commitment to simplicity.”

Tyler Shea

Senior Designer, Aid & Abet

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